What Is It

Copywriting and visual art work go hand in hand and this is the work which goes on in the agency's creative department.

Qualification

PG course in Mass Media

Scope

Copywriting involves providing words which are read or heard in advertisements. This may include slogans or jingles or detailed text for catalogues, brouchers, leaflets and journals. Copywriting also takes the script form required for television and film commercials.