What Is It

Customers needs have become the focal point of action in the marketing function. The success of a product depends largely upon it's popularity with the consumers.

Qualification

They can pursue higher studies in M.A. psychology and other related fields. The special chracteristics that are required for this profession are analytical mind, numerical aptitude, good communication and interpersonnel skills.

Scope

The increasing clutter, escalating costs and reduced efficiency of traditional media has encouraged corporates to look further, into event marketing option. It has usually 3 major departments: operations, research & strategic planning and marketing.