Fashion Technology-Fashion Merchandising

What Is It

Fashion merchandisers have good knowledge of fabrics and textiles. The purchase materials required for production, they are responsible for the material cost and accordingly the price of the finished garments. They liaise between the material procurement, production line and the marketing of finished garments. The job involves an understanding of market demand and coordination of the production process.They are to a large extent responsible for setting fashion trends or perhaps analysing trends. The weaving of fabrics is carried on based on the advance orders of merchandisers.


10+2 followed by graduation in any field and a course in fashion merchandising or fashion technology.


They are hired by the fashion houses and garments and furnishing export houses.