Business Studies : Part - II 2005 CBSE [ Delhi ] Set I

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  • Q1

    How does marketing help a firm to build goodwill in the market?

    Marks:2
    Answer:

    Marketing helps a firm to build goodwill in the market over a period of time. By selling quality products at a reasonable price, the firm tries to earn a name as well as build a position for itself in a market.

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  • Q2

    What is meant by production concept of marketing?

    Marks:2
    Answer:

    Production concept-Some firms believe that potential exchange would realised when the products are inexpensive and are widely available. This idea is the crux of the production concept. The firms that follow production concept make efforts to make their products inexpensive and widely available.

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  • Q3

    What is meant by ‘economic environment’ of business?

    Marks:2
    Answer:

    OUT OF SYLLABUS

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  • Q4

    Enumerate any two features of directing.

    Marks:2
    Answer:

    Following are the two features of directing function of management :

    (1)   It is a pervasive function of management i.e., it is performed at every level of management.
    (2)  It provides a link between preparatory functions (planning, organising and staffing) and controlling function of management.

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  • Q5

    State any two functions of top-level management..

    Marks:2
    Answer:

    Functions of top-level management: -
    1)     Determining objective of the business.
    2)  Formulating broad policies of the business.

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  • Q6

    Enumerate any three market related factors that should be kept in view while taking decision on the choice of channels of distribution of any product.

    Marks:3
    Answer:

    Market related factors are given here :
    i.
    Nature of Market- Nature of the market i.e., whether the market for the product is industrial or consumer. In consumer market indirect channels are preferred whereas in industrial market direct channels are preffered.

    ii. Size of Market- When market consists of small customers-base, short or direct channels could be used and if there are a large number of customers it would require use of many channels members.

    iii. Quantity purchased- If the order placed is big, some sort of direct or limited channel can perform the job efficiently. In consumer goods, the order size tends to be small, therefore, direct selling may not be the right option.

     

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  • Q7

    An organisation follows the principle of management. What are the positive effects of each of the following principles of management on the organisation ?
    (i) Unity of direction                          (ii) Esprit de corps, and
    (iii) Subordination of individual interests to general interests.

    Marks:3
    Answer:

    Positive effects of following principles are :
    (i)  Unity of direction- It implies that all the activities of a work unit or group should be directed towards its common objective. This will lead to better coordination and help in the effective management of the enterprise. It helps in forming a sound organisation.
    (ii)     Esprit se Corps- The spirit of loyalty and devotion unites the members of the group. Team spirit helps in developing an atmosphere of mutual trust and understanding. It also minimises the need to use penalties for defaulting persons.
    (iii)  Subordination of individual interests to general interests- Reconciliation of goals of individuals with those of the organisation helps to perform effectively as a team and achieve its goals. The sacrifice of personal interest against organizational interest provides an automatic lubricant to the working of an organisation.

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  • Q8

    How does motivation improve the efficiency of workers in an organisation? Give any three points.

    Marks:3
    Answer:

    Motivation helps in improving the efficiency of workers in an organisation:

    (1)Motivation improves willingness to work leading to improvement in the efficiency of workers in an organisation. 

     

    (2)The workers tend to be as effective and efficient as possible by improving upon their skills and knowledge and thereby productivity can be increased.

    (3)Motivation helps in reducing the friction among the workers and between the workers and the management which helps them to perform efficiently and effectively.

     

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  • Q9

    ‘‘All managers are leaders, but all leaders are not managers.’’ Do you agree with this statement? Give any three reasons in support of your answer.

    Marks:3
    Answer:

    Yes, I do agree with this statement. 
                   DIFFERENCE BETWEEN LEADERSHIP AND MANAGERSHIP

    Basis of Difference

        Leadership

           Managership

    (i) Origin

    Leadership originates out of individual influence.

    Managership originates out of official power and rights.

    (ii) Necessity

    Leadership is not a necessity for an organisation.

    Managership is necessary for an organisation.

    (iii) Scope

    Leadership is a part of managerial functions. Thus its scope is limited.

    Managership is a wide term and includes leadership.

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  • Q10

    State any three objectives of sales promotion

    Marks:3
    Answer:

    Objectives of Sales promotion:
    (a)   To introduce new products- It aims at creating a demand in the market fro new products.
    (b)   To attract new customers- It aims at attracting new customers to buy their products.
    (c) To popularize a brand name- It aims at attracting new customers to buy their products.

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