Communication - I
Communication is the process through which ideas, facts, views, feelings, etc. get exchanged among people, either in verbal, written or gestural form to create common understanding. The nature of communication process can be identified by following features:
• persons involved,
• flows in all directions,
• continuous process,
• two-way process, etc.
Elements in communication process are sender, message, encoding, media, decoding, receiver, feedback and noise.
• Sender is the person who transmits the message or idea.
• Message is the content to be conveyed by the sender. It is the subject matter on which communication is based and consists of thoughts, facts, ideas etc.
• Encoding refers to the usage of verbal and non-verbal language for transmitting the message.
• Media is the medium through which the message is passed from sender to receiver.
• Decoding refers to the process of converting encoded symbols of the sender.
• Receiver refers to a person who receives the message.
• Feedback refers to the response given by the receiver after the receiving the message and completes the process of communication.
The objectives of communication process are to educate people, motivate employees, promote managerial efficiency, etc. Communication process is important in decision making, efficient operations, facilitating coordination, motivation and morale, etc.