Marketing Mix - Place and Promotion Mix

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  • Q1

    Zero level channel is also called

    Marks:1
    Answer:

    direct channel.

    Explanation:
    Zero level channel or direct channel is the channel where firms sell their products directly to customers without any intermediary. For example, Bata.
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  • Q2

    Physical distribution functions influence

    Marks:1
    Answer:

    all elements of marketing mix.

    Explanation:
    Physical distribution functions influence all elements of marketing mix i.e. product, price, place and promotion.
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  • Q3

    What are channels of distribution?

    Marks:1
    Answer:

    Channels of distribution are the people or middlemen who help in distributing the goods from producers to consumers.

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  • Q4

    What is meant by place mix?

    Marks:1
    Answer:

    Place mix refers to all the decisions related to physical distribution of goods and services.

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  • Q5

    Enumerate the elements of marketing mix. Explain ‘place or physical distribution mix’ in detail.

    Marks:4
    Answer:

    Following are the elements of marketing mix :
    (i) Product mix
    (ii) Price mix
    (iii) Promotion mix
    (iv) Place or physical mix

    Place or physical distribution mix refers to the activities relating to making the products available to the customers at the right place and at the right time. Physical distribution mix consists of two things; physical distribution and channels of distribution. Physical distribution includes all those activities involved in moving products or service from producer to consumer. It includes activities such as – Order processing, Transportation, warehousing, Inventory control, etc. The channels of distribution are those routes through which goods move from the producer to the ultimate consumer. These channels of distribution consist of middlemen such as wholesalers retailers, agents.

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