Extramarks – The Teaching App Bags Two Awards for Its ASO Strategy

Noida, Uttar Pradesh, India:  Extramarks, one of India’s leading EdTech companies, has bagged industry honours for its App Store Optimization campaign for the Teaching App. The award-winning campaign improved the app ranking to 74 in the education category and a 759% improvement in App installs within six months. 

The App Store Optimization (ASO) campaign won a) Best Digital Strategy in the educational enterprise category at Digital Dragon Awards and Summit 2022 and b) Best New-age campaign (SEO) at DMAasia Sparkies Awards 2022 – organized by Indian Business Council.

The campaign objective was to increase the organic visibility of the Teaching App on the Google Play Store and App Store. Leveraging the experience and expertise of Infidigit, a customized ASO strategy resulted in a 926% increase in store listing visitors, and 25+ non-brand keywords ranking in the top 10 positions for Google Play Store.

“Extramarks-The Teaching App was launched earlier this year as a part of our efforts to ease the lives of teachers by supporting them with their tasks. The team optimized for multiple ASO parameters like app titles, screens, short and long descriptions, etc. to rank for important non-brand keywords in the Google Play Store. These optimizations resulted in the App reaching a significant position on the Google Play Store in six months, leading to improved visibility and increased installs. These awards give us confidence that the teachers are finding value in what the App offers. We will continue bringing innovations to the product to help educators progress through the digital era,” said Arpit Agarwal, Vice-president – Marketing, Extramarks Education.

Extramarks -The Teaching App is a one-stop solution for effortless teaching. It offers a robust assessment platform, extensive content repository, live class platform, and digital classroom management tools for home tutors, coaching centres, and schools. They can get started for free and take their first step towards digitization.

The company aims to build a community of teachers, home tutors, and educators through the Teaching App. The app can be downloaded from the Play Store or App Store.

About Extramarks

Extramarks is a new age 360-degree digital learning company focused on the Pre-school, K-12, Higher studies, and Test Prep segments. A technology-first brand, Extramarks is empowering the learners of today and tomorrow through pedagogy-based visual learning modules developed by an in-house team of senior academicians, technology experts, and animation artists. Since the beginning of its business operations in 2009, Extramarks has gained the trust of 10,000+ leading schools in India through its end-to-end learning solutions connecting learners, parents, and schools on a single platform. Its flagship product – ‘Extramarks – The Learning App’, is a complete learning solution for students based on the Learn-Practice-Test pedagogy which enables anytime & anywhere learning for students. The Learning App also connects the students with their schoolteachers using Smart Class Solutions, Assessment Center, and Live Class Platform in schools. Extramarks – The Teaching Application can also be used by teachers at school and home to conduct classes in a virtual classroom environment. Built on the Tap-Learn-Play format, Lil One by Extramarks, a unique offering for curious minds, is a perfect amalgamation of technology and pedagogy to engage, educate and entertain children below 5 years of age. With more than 1 Cr learners, the company has made waves globally with a solid presence in India, South Africa, the Middle East, and Indonesia. Extramarks has earned prestigious accolades such as the Excellence award in Products & Solutions in the K-12 and e-learning segments at WORLDDIDAC India 2015, 2018 Tyton Global Growth50 – Education sector and Indian Education Congress 2022.

For more information about Extramarks, please visit https://www.extramarks.com/

Last Updated on October 12, 2023